Three of the 12 megatrends were identified as decisive phenomena for the focal points that Koenig & Bauer is concentrating on: Sustainability, individualisation and digitalisation. The new “Exceeding Print” strategy therefore aims to harmonise the interests pursued with growth and sustainability. As already promised by the name that was chosen, it underlines once more the transformation from a traditional printing press manufacturer to an agile technology provider.
It is no easy task to define a strategic course for a company in today’s times. Society, politics, the economy and industry find themselves at a historical watershed, at the threshold to an ecological, sustainable era that is increasingly adding digitalisation and growing individualisation to the existing challenges of globalisation.