Koenig & Bauer WORLD

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Technology & Innovation

New Dimension: A market launch as an online campaign

Under normal circumstances, trade exhibitions and similar high-profile customer events provide the backdrop for showcasing new products, services or technologies. drupa would have been one of these occasions if it hadn't had to be cancelled due to the…

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Curtain up for Koenig & Bauer WORLD

“Paths arise where people tread”, as author Franz Kafka once said. And that was also the guiding principle adopted by the Corporate Communications team at Koenig & Bauer when budgets were reduced and all manner of events and fairs were cancelled due to the…

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